Advanced Entrepreneurship and Leadership Training
For Technology Growth Company CEOS and Senior
Executives
A Complete
System to Grow Your Technology Company More Quickly
With Less Risk From Someone Who Has Built Two $100
Million Companies!
CONDENSED ONE DAY EVENT
One Day Live + 2nd Day On DVD
Attend The Art and Science of Business Design™, the most
practical and comprehensive CEO and Senior Management Boot Camp available today. You'll discover an integrated system for designing,
optimizing, starting and running high-growth technology businesses.
You will learn everything you need to turn any small business into a BIG business.
Bob Norton, the developer of this seminar, and author of four books on
business growth and entrepreneurship, has been part of eight startup companies, grown two businesses from $0 to over $100 million in sales, and also generated over $1 Billion in shareholder value for his investors -- just while at those companies.
This strategic-level management training and boot camp will turn entrepreneurs into more successful CEOs. It will raise the performance and success levels of any senior executive, to the world-class level. You'll master over a dozen systems, crossing all the major business disciplines including sales, marketing, finance, operations and product development.
Practical system you can use every month to improve your
business. You'll also learn systems and tools for strategy development and optimization, hiring, management, employee development, risk management and corporate vision development.
These business growth and entrepreneurship systems are the "best of the best" distilled down from 24 years experience (17 as CEO) and over 1,000 business books. They form a tightly integrated system and philosophy that can improve and grow any
technology or growth business more quickly and smoothly... We guarantee it 100%!
You will easily get an ROI of at least 100 times your investment!
Entire Seminar Group Testimonial: Who thinks they got their money's worth attending the Entrepreneur & CEO boot camp?
100% of past graduates have said what they learned would significantly improve their business within the next couple of months! What is that worth to you and your company?
FROM
THE DESK OF: Bob Norton, President
Dear Technology CEO and Senior Executive:
Imagine if a successful serial entrepreneur, who had grown two
technology companies to over $100 million in sales, condensed everything he had learned into an integrated system and packaged it into a single seminar. How much faster could you reach your goals? How much money and pain could you save? And how much bigger and stronger might your company become?
Well I have been doing just
that since February of 2003. I have painstakingly documented the most important business models, systems, ideas and lessons I have learned and
created during the last 16 years as a CEO. I have collected
the best ideas and systems from over 1,000 top business
books I have read over the last 25 years of my entire
career?
Imagine the impact such
knowledge could have on your business and your career. The
Art and Science of Business DesignTM
Boot Camp actually incorporates everything I wish I had
known when I founded my first business in 1989. It will cut
years of the learning curve of any CEO or senior executive
at a growth company in the technology field. As a past
engineer and CTO I have created repeatable systems and model
that will help anyone achieve faster growth, more success
and a stronger market position.
During my career, I have been intricately involved in the success of two multi-billion dollar corporations and eight
different startups. I've learned lots of hard lessons along the way, too. At one point, I was creating and launching a new product and/or business each year and
achieving eleven times the industry average productivity in product development.
The Problem With Most Career Paths:
We all start our career in a single
business area. We might develop into experts in one or even two areas
over that first 5 to 10 years of experience. However, when you take on
a top role like CEO, GM, COO, SVP or founder you need to be very good at all the required disciplines
to succeed. You need to plan strategies, communicate and
coordinate resources across all key areas of the business.
You need to know how to select and manage people that have
the expert skills you do not have. You need to effectively design
and manage departments for: Sales, Marketing, Finance, Operations and Product Development.
The learning curve for this is never ending and usually
takes at least 5 years. I am still learning every day, and I
do not expect that to ever stop. Constant learning is
what separates the truly successful from the average
executives.
You must know how all these
business disciplines interact and compete - how to balance priorities. You need to know how to recruit, hire, motivate and manage the best people in each discipline.
Each has a more effective personality profile and type for
example. Much of this is art, not science and only
comes with experience and wisdom. However, proven models can
shortcut this learning curve and avoid many of the common
pitfalls. You must know how to get people and departments to work together, so that everybody is on the same page strategically
- even when they speak different languages and have very
different perspectives.
One Attendee Called Bob the Day After
the Seminar and Said:
"I had been struggling with a problem for
years and on the plane trip home I solved it using the tools
that I learned at the Boot Camp".
Why Most Seminars and Books Don't Work For This Challenge:
When I first became a CEO, I began reading four, five and even six business books a month. I subscribed to books on tape. I attended management trainings, executive trainings and seminars of all kinds – to say nothing of workshops, boot camps and other executive forums. However, I never found a good
strategic level training program that tied this all
together.
And then I began to notice something. All these trainers and authors were experts in only a single discipline. They could never tie everything together in a framework that would promote success and growth across the entire organization.
Everything was an inch thick and a mile deep. What CEOs and
very senior executives need later in their career and when
entering this new territory is a mile wide and a foot deep.
This pull together everything on the strategy level.
In any real-world business, all these disciplines are tightly interconnected. Yet very few people have had the broad scope of responsibilities to understand them all and integrate them effectively, never mind
the high-growth experience in various size businesses, from startup to multi-billion
dollar operations. In fact this experience can only be gained after many years experience as an operating CEO!
And how many CEOs do you know who doing training?
With that unique perspective I knew I had to create a new kind of Boot Camp – The Art and Science of Business DesignTM. The framework
I have designed draws on everything I have learned over the course of my 23-year career as a VP, CTO and CEO. You will learn a comprehensive system for designing, developing, improving and running
any growth or technology businesses. It spans the highest level of all the major business disciplines
to give you a system for every area you are not already an
expert in. It will help you select and coach you management
team and do strategic planning and business development in
ways you have never imagined.
Even though I already had many years of business experience in senior management roles, nothing ever fully prepares you for stepping into the
lead role. If you are a CEO, GM or COO, or are close to launching a company of your own, you really can't afford to miss this unique event.
This information is not available anywhere else - it is
nearly all proprietary and developed by me personally over
the last 16 years. One CEO graduate who has an MBA said:
"this is what you take after your MBA, but it is so much
more practical."
We guarantee that attending this seminar will allow you to save, or make, at least an extra $100,000 for your company in the following year.
No one has ever completed this course without knowing it
will improve their business in short order (see testimonials
below).
Enrollment is currently limited to 40 people per event, so I urge you to register now. You will get hundreds of new ideas and any one could pay back 10X your investment of time and money!
Sincerely,
"It's a great course - very comprehensive. I think it can really help people look at their business in a new way. I can tell you it gave me new vision. Bob teaches practical lessons people can actually apply."
This senior management training seminar is designed
exclusively for CEOs, senior executives and entrepreneurs who wish to broaden their experience and skills in business by learning a practical framework, with superior methods and approaches to designing and running businesses for high growth and profit. This could be called just a "CEO Boot Camp," but the ones we have seen are so much less, because they are mainly anecdotal, not a complete blueprints for success.
New CEOs and Entrepreneurs
CEOs and founders with less than 10 years running growth companies
as a CEO
Any CEO that has not grown a company from $0 to $30 million in revenue
(and wants to)
Chief Operating Officers
General Managers
Aspiring entrepreneurs*
Senior managers who wish to broaden their business scope
across all disciplines.
* This is an advanced seminar so a minimum of three years of management experience is required to attend.
The Art and Science of Business Design™ is strategic and high level, so you will learn to design departments, and to set up and manage these business functions successfully. This is the 25,000 foot strategy view for running your business. This seminar will allow you to architect and improve your business model and performance immediately.
You will learn to use 12 different entrepreneurial business design tools that will improve any business, and many shortcuts that will save you hundreds of thousands of dollars. This is not just a list of things you need to learn or do, but a series of proven models, methods and systems compiled from decades of experience, plus the best ideas from over 1,000 top business books.
This executive level management seminar is an investment in your abilities and skills that will last a lifetime and can literally generate millions in extra profits for you and/or your company. If you are a CEO, or want to be a CEO, or a General Manager, of a growth business, or if you are thinking of launching a company, this will be the best investment you will ever make.
You will learn practical "How To" techniques that will build any business faster and more profitably. This executive management training seminar will also help you design, launch and improve any new products or businesses by broadening your executive skills and becoming more fluent in the business areas you are not expert in today.
"I thought this seminar was appropriate for any senior level executive to get on the same page strategically with their team and boost their business. I feel I greatly underpaid for the value delivered."
What You Will Discover - Complete Models, Tools and Systems For:
Designing and positioning your business for sustainable competitive advantage
in a rapidly changing world
Optimizing your business model for minimum risk and capital investment
Figuring out the exact skills you need and selecting your management team and other employees and interviewing for skills you do not have yourself. Most businesses require 20 skill sets to be really successful on a large scale. You will learn these and how to figure out which you have and which you don't
- Most people are surprised by this process.
Raising capital in any market from the best sources (angels, VCs, banks, alternative sources)
Developing a marketing, communications and messaging plan and department that is accountable to a return on investment
Designing and positioning your brand with a step-by-step system to develop your brand, brand personality and USP that will make your growth faster
Developing and validating your vision better and developing a business plan that works in the real world and attracts and excites investors, employees and customers
Planning, designing and managing your sales department and selecting strategies, tactics and channels that will work for your business
Hiring the best people in every area and understanding the personality types that work best in each discipline
And much more . . . Each hour is so packed with valuable, practical content you will be amazed!
Most people will NEVER figure all these models and systems out for themselves –EVER– even with 10 years in a rapid growth CEO position. This system contains the combined wisdom of some of the top thought leaders in business over the last two decades. What I have done is combine and integrate these ideas into a framework that can work in any size business.
"In building First Call Corporation, Bob Norton, was my secret weapon in getting a really audacious job done not only on time and under budget, but done so well that it revolutionized how equity sales was done on Wall Street. His abilities to understand complex requirements, to synthesize elegant solutions, and then to manage a team to get it done, are still the best I've ever seen."
– Jim Rutt, ex-CEO Network Solutions, The Internet Registration Company,
Thomson Technology and other companies
"Way to go!
No question about value delivered." – Charlie Atkinson, Founder Whole Systems
Executives in established businesses will learn to inject intrapreneurial spirit into their organizations and improve results. All sessions are taught by experts who have "done it before." Robert Norton, founder of C-Level Enterprises, will teach most sessions in their entirety with several
other expert guest speakers that
will vary by location. Mr. Norton is a serial entrepreneur who has launched over 30 products and eight different businesses successfully, as well as learned how to avoid many business missteps through a systematic business design approach he developed over the last 15 years.
Past Attendee Testimonial:
"The boot camp gave me all the information I needed to fill in the blanks as I develop my new company. Even though I sold a large Inc. 500 company before, this gave me the models I needed to just drop things into place and greatly improve and speed up my business development process." – Susan Chandler-Duquette, CEO DEI Business Consulting
All this is distilled down to the best ideas that work together in an integrated system. This is a highly pragmatic "How To" course that will give you a framework and all the tools you need to start and run a business. This is not just a seminar consisting of many industry luminaries, panels and CEOs waxing poetic on their past successes, or spinning entertaining anecdotes.
These are valuable and fun too, but they do not present a unified and integrated framework for starting and running a business. This structured framework can be used to evaluate, design, improve and launch businesses in any industry. Typically these lessons are not taught, but learned through long, hard and expensive experience.
Bob is one of those rare people who can rub two sticks together and create a company.
– Senior Partner, Charles River Ventures
Over 14 hours of lecture, workshop and ideas available nowhere else
that you will apply to your business as you go.
A 394 page manual with all the slides, tools, diagrams and articles - Take notes only on what you need to around your own plan and thinking
( Value: Sold at $799 with video set)
One hour of coaching or consulting with Bob Norton at our offices, or by phone, using the business design tools to improve your business. (Value $350)
A CD-ROM with the business design tools, instructions, audio
recordings, graphics to use in your business design and
optimization process and key articles (Value: $149)
Breakfast, lunch and refreshment breaks - We normally provide
breakfast, lunch
and cocktail reception (this may vary by event) (Value $150+)
Your own personal $1 million strategy & action plan, developed with help throughout the seminar (Value: Priceless)
"Master of Business Acceleration" graduation certificate (suitable for framing)
Networking opportunity with many other
CEOs and entrepreneurs that can become resources for you (Value: Up to you but you should be able to form friendships and alliances with other CEOs)
A free DISC personality profile and consultation that will help you understand yourself better or test the fit of a potential employee (Value: $250+)
Networking with other CEOs
Discount offers from guest speakers are usually included too
These bonuses alone exceed your investment in the seminar.
One attendee on 4/21/05 said:
"I would have avoided a huge mistake several years ago if I had used Bob's system when I hired a CFO who cost my company over $40 million, and we would have saved another $10 million several years before that mistake."
You can either learn from someone who has done it already, or you can try to reinvent the wheel over many years. Don't miss this boot camp, as that mistake will definitely cost you millions in extra sales, company equity value and mistakes over the coming years!"
Several experts have told us we should be charging "at least $5,000" for this event,and one even said $25,000 because of the huge value provided and the leverage of using this information. We want to make it more affordable than that, so anyone who is serious can afford to attend. We want to impact thousands of companies over the next few years, helping to create jobs and new companies.
So what will this event cost you? A seminar guaranteed to be the most valuable seminar you ever attend and to change your entire business for the better within just 90 days? What could you possibly buy for only $2,495 that would have such an impact. That works out to about $6 per day for the first year you use these systems alone - and you will be using them for the rest of your career.
So ultimately your investment is just pennies per day when you look at using these systems in your business for the next 10, 15 or 20 years. Every graduate has said they got their money's worth and far more - you will too. This event is guaranteed 100% or your money back. How can you afford NOT to attend this event?
I hope to see you there!
P.S. If you are still on the fence, feel free to call me at my direct line: (508) 625-2130 to discuss what you can learn by attending, or what we can do to help groom your best executives for world-class performance. We only want to accept people who are ready and can really benefit from this advanced level training.
Early-registration By 9/25/06: $995
Regular Registration: $1,195
Four Easy Ways to Register
Online - Click "Reserve My Seat" or "Buy Now" buttons above to register online and pay by credit card on our secure payment site.
By Phone - Call (508) 625-2130, 9am to 9pm EST
FAX - Download the
registration form
(page #7) and FAX it to (801) 672-9640.
Mail - Download registration form and mail with your full payment
by check
(Secure Payment System)
Times: 10:00am to
4:30pm.
ATTENDANCE IS
LIMITED.
OPTIONAL DVD VIDEO SET:
Add $369 for DVD
Video Set for the second Day of the full boot camp ($399 at conference) or get the entire
14 DVD set to bring home to your management team for $599 with attendance. You save over 30% compared to attending
a 2-Day Live event by getting
the second day on video
Can't make any of these dates or does fit in your
budget?
Check out our
complete video set of this seminar
for home study Click Here
Our Guarantee To You Don't Miss Out! We Promise This
Will Be the Best, Most Valuable Seminar You Ever Attend, Because
The Leverage in Improving Your Business Will Return 10, 20 Or Even
100 Times Your Investment in Additional Revenue and Cost Savings
over time.
Leave any time until the very end of the first day and return all your materials for a full refund. (Not available for cruise)
One attendee on 4/21/05 said: "I would have avoided a huge mistake several years ago if I had used Bob's system when I hired a CFO who cost my company over $40 million, and we would have saved another $10 million several years before that too."
-- David Lott, Limelight Media Group
"You can either learn from someone who has done it already, or you can try to reinvent the wheel over many years.
Wisdom only comes from experience and sharing this wisdom can be
priceless. "A cup of coffee with a wise man can be worth more
than reading 100 books". Don't miss this boot camp, as that mistake will definitely cost you millions in extra sales, company equity value and mistakes over the coming years!"
So you could spend the next five or ten years learning these lessons yourself, and repeating the many mistakes I and others have made over and over again. You could spend $50,000 or more and two years on an MBA program
and still not get all this practical material. -- Or you can cut out all the fluff and invest two intensive days to avoid these hard lessons and take advantage of the most practical entrepreneurship and CEO training available. I guarantee you will come away with a new and improved vision for your company. Entrepreneurs must be decisive, recognize opportunity and act quickly to take advantage of it. I truly believe this is one of the best opportunities to improve your company you will ever encounter.
Can't Make a Seminar Date?
Need This Information Sooner?
Or Need a Home Study Alternative For You and Your Staff?
Then get the 14 DVD videos
of the entire CEO & Entrepreneur
Boot Camp with the 394 page manual for you and your team to use at
your convenience. Also includes the Business design tools CD.
When you buy this set first you can also
attend the seminar for
$400 off the regular rate - a 50% credit for this purchase to your
admission!
Available by phone, fax and mail
only
– Entire Group Testimonial – Who thinks their business will improve significantly over the next few months as a result of attending this seminar?
No matter how long you look you will not find all this information in one place anywhere else, not to mention from a CEO who has done it before.
We guarantee this because we created 90% of this material from our own
personal experience.
If you are still on the fence, feel free to call me at
my direct line: (508) 625-2130 to discuss what you can learn by
attending, or what we can do to help groom your best executives for
world-class performance. We only want to accept people who are ready
and can really benefit from this advanced level training.
-- Bob Norton
tools to improve your business. (Value $350)
